If a product contains but a drop of organically grown material, it can put “organic” in its name or on its label. How is this possible? The FDA allows cosmetics and personal care to self-regulate itself on an honor system. We believe it’s time to put health back into the health and beauty business. We want to wake up and shake up Big Beauty while we provide safe, sumptuous beauty products that actually work. What can you do? Demand healthy products. Vote with your dollars. Check your products for toxicity. And tell your friends.